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Amity Website Design — What Cookies We Use & How to Control Them
Small text files placed on your device by a website. They help sites remember information about your visit.
Strictly necessary cookies, Google Analytics 4, Meta Pixel, and basic WordPress functional cookies.
You can accept, reject, or customize non-essential cookies at any time through your browser or our consent banner.
A cookie is a small text file that a website asks your browser to store on your device (computer, phone, or tablet). The website can read this file on your next visit to recognize your browser, remember your preferences, or track your behavior on the site. Cookies are not programs and cannot carry viruses or access information stored elsewhere on your device.
First-party cookies are set directly by amitywebsitedesign.com and can only be read by us. Third-party cookies are set by external services we have embedded on our Site — such as Google Analytics and Meta Pixel — and can be read by those third parties on other websites as well.
Session cookies exist only while your browser is open and are automatically deleted when you close it. Persistent cookies remain on your device for a set duration or until you delete them. The tables in this Policy list the specific expiry for each cookie we use.
In addition to cookies, we use the Meta Pixel — a small piece of JavaScript code that fires when you visit specific pages or take specific actions on our Site. The Meta Pixel is not a cookie itself but it sets and reads cookies (listed in Section 6). We do not use web beacons, fingerprinting, or any other tracking technology beyond those disclosed in this Policy.
We organize the cookies on our Site into four categories based on their purpose. Only Strictly Necessary cookies are active without your consent. All other categories require your consent, which you can provide, customize, or withdraw at any time.
Essential for the Site to function. Includes security, session management, and form submission cookies. Cannot be disabled without breaking core Site functionality. No personal data is tracked for marketing purposes.
Google Analytics 4 cookies that help us understand how visitors use the Site — which pages are popular, where traffic comes from, and how visitors navigate. This helps us improve content and user experience.
Meta Pixel cookies that measure the effectiveness of any advertising campaigns we run on Facebook and Instagram. These cookies may be used by Meta to build advertising audiences and track actions across Meta’s platforms.
Remember your preferences and settings to improve your experience. Set by WordPress for logged-in administrators and for remembering form inputs. Do not track you across other websites.
These cookies are essential for the Site to operate and cannot be disabled in our systems. They are typically set only in response to actions you take — such as submitting a form, setting a preference, or logging in to an administrator account. They do not store any personally identifiable information and are not used for marketing.
| Cookie Name | Set By | Purpose | Expiry |
|---|---|---|---|
wordpress_*wordpress_logged_in_* | WordPress (First-party) | Authenticates WordPress administrator sessions. Only set when a user logs into the WordPress admin panel. Not set for general visitors. | Session / 14 days |
wp-settings-* | WordPress (First-party) | Stores administrator interface preferences. Only applies to logged-in admins, not general visitors. | 1 year |
wordpress_test_cookie | WordPress (First-party) | Tests whether the browser accepts cookies. Deleted immediately after the check. | Session |
comment_author_* | WordPress (First-party) | Remembers commenter name and email if comments are enabled on the Site. Only set after you voluntarily submit a comment. | 347 days |
PHPSESSID | Server / PHP (First-party) | Maintains your session state on the server. Required for forms and interactive Site features to work correctly. | Session |
When you first visit our Site, a cookie consent banner is displayed. Before you make a choice, only Strictly Necessary cookies are active. Analytics and Marketing/Advertising cookies are blocked until you explicitly consent. You can:
We use cookies to analyze traffic and improve your experience. We use Google Analytics 4 for website analytics and Meta Pixel for advertising measurement. By clicking “Accept All,” you consent to all cookies. You may customize your preferences or reject non-essential cookies at any time.
Learn more in our Cookie Policy and Privacy Policy.
You may withdraw or change your cookie consent at any time by clearing your browser cookies and revisiting the Site (which will re-trigger the consent banner), or by adjusting your browser settings as described in Section 9. Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.
When you interact with our cookie consent banner, your consent choice is stored as a functional cookie on your device so the banner is not shown on every page. This record does not identify you personally; it stores only the timestamp and the categories you accepted or declined.
For visitors from the European Economic Area, the ePrivacy Directive and GDPR require explicit opt-in consent before any non-essential cookies are set. Our consent mechanism complies with this requirement. We implement Google Consent Mode v2 (see Section 8) to ensure that GA4 and Meta Pixel behave correctly depending on the consent status of each visitor.
Google Analytics 4 (GA4) helps us understand how visitors use our Site — which pages are most visited, how long people stay, where they come from, and what devices they use. This information is used exclusively to improve our Site and content. GA4 anonymizes IP addresses by default — full IP addresses are never stored.
| Cookie | Type | Purpose | Expiry |
|---|---|---|---|
_ga | First-party | Contains a randomly generated, anonymous Client ID used to distinguish unique visitors. Used to calculate visits, sessions, and campaign data. Does not identify you personally. | Up to 2 years (≈400 days in Chrome; ≈7 days in Safari with ITP) |
_ga_<container-id> | First-party | Stores and updates session state for the specific GA4 property: session ID, session count, and engagement status. | Up to 2 years |
_gid | First-party | Assigns a temporary ID to differentiate users within a single day. Helps GA4 accurately count daily sessions. | 24 hours |
_gat / _dc_gtm_<id> | First-party | Throttles the rate of requests sent to Google's servers on high-traffic pages. Set and managed by Google Tag Manager. | 1–10 minutes |
GA4 data is transmitted to and stored on Google's servers, which may be located in the United States or other countries. Google processes this data under Google's Privacy Policy and the applicable Data Processing Agreement. For more information: How Google uses information from sites that use our services.
_ga, _gid, and _ga_* cookies through your browser settings;The Meta Pixel is used to measure the effectiveness of advertising campaigns we run on Facebook and Instagram, and to understand actions taken on our Site (such as form submissions). The Pixel may also be used to build custom audiences for future advertising campaigns based on Site visitors.
| Cookie | Type | Purpose | Expiry |
|---|---|---|---|
_fbp | First-party | Set by the Meta Pixel to identify and track browsers for ad targeting, retargeting, and analytics. Used by Meta to measure ad delivery and performance across websites that use the Meta Pixel. | 90 days |
_fbc | First-party | Set when you arrive on our Site after clicking a Facebook or Instagram advertisement (containing a fbclid URL parameter). Links the visit to the specific ad click for conversion tracking. | 90 days |
fr | Third-party (facebook.com) | Meta's primary advertising cookie. Used to deliver, measure, and improve the relevance of advertisements shown to you on Meta's platforms (Facebook and Instagram). Set by facebook.com domain directly. | 90 days |
_fbp, _fbc cookies and all cookies from facebook.com in your browser settings;Our Site is built on WordPress. Beyond the strictly necessary WordPress cookies listed in Section 3, certain plugins or theme components may set additional functional cookies to improve your experience. These are:
| Cookie / Technology | Set By | Purpose | Expiry |
|---|---|---|---|
| Contact form cookies | Contact Form 7 / WPForms / similar | Remembers form submission status to prevent duplicate submissions and pre-fills field values for returning visitors who have previously submitted a form. | Session / varies |
| Cookie consent preference cookie | Cookie consent plugin (First-party) | Stores your cookie consent choices so the banner is not shown on every page load. Contains only a timestamp and consent category status — no personal data. | Up to 1 year |
| Security / anti-spam tokens | WordPress / Plugin (First-party) | Nonce tokens used to verify the authenticity of form submissions and protect against cross-site request forgery (CSRF). Contain no personal data. | Session |
We implement Google Consent Mode v2 — Google's framework that adjusts the behavior of Google tags (including GA4 and Google Ads) based on the consent status of each visitor. This framework became mandatory for all sites using Google Advertising products in the EEA as of March 2024.
| Parameter | Controls | Default (Before Consent) |
|---|---|---|
analytics_storage | Whether GA4 may store cookies and collect analytics data for this visitor. | Denied until consent given |
ad_storage | Whether advertising cookies (including from Google Ads) may be stored. | Denied until consent given |
ad_user_data | Whether personal data may be sent to Google for advertising purposes. | Denied until consent given |
ad_personalization | Whether data may be used for personalized advertising / remarketing. | Denied until consent given |
We use Google Consent Mode in Advanced Mode. This means that even when a visitor declines analytics or advertising cookies, Google's tags still send a limited, cookieless “ping” to Google's servers containing no personally identifiable information. Google uses these pings to apply behavioral modeling and estimate aggregate traffic patterns for visitors who have opted out. No cookies are set and no individual is tracked when consent is denied — the ping contains only anonymized, aggregate signals.
The easiest way to manage your cookie preferences on our Site is through our cookie consent banner, which appears on your first visit. You can revisit your preferences at any time by clearing your browser cookies and revisiting the Site, which will re-trigger the banner.
All major browsers allow you to view, manage, and delete cookies stored on your device. Note that blocking all cookies may prevent some parts of our Site from functioning correctly (e.g., contact forms).
Some browsers offer a “Do Not Track” signal. Our Site does not currently respond to DNT signals at the browser level because there is no consistent industry standard for how DNT should be interpreted. For EEA visitors, our cookie consent banner provides a legally compliant opt-out mechanism that supersedes DNT. California residents can use the Global Privacy Control (GPC) browser signal — we honor GPC signals where technically feasible.
On mobile devices, you can manage ad tracking preferences through your device's privacy settings:
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, legal requirements, or updates to third-party services (such as Google Analytics or Meta Pixel). All updates are reflected in the Effective Date at the top of this page. We encourage you to review this Policy periodically. For material changes, we will provide at least 14 days' notice to active clients by email where practicable.
If we introduce new cookies or tracking technologies not listed in this Policy, we will update this page before deploying them and, where required by law, obtain fresh consent from visitors.
This Cookie Policy is governed by the laws of the Commonwealth of Massachusetts. Any disputes are resolved in the courts of Dukes County, Massachusetts, consistent with our Terms and Conditions.
If you have any questions about our use of cookies or this Policy, please contact us: