Looking for professional help? Learn about our website maintenance on Martha's Vineyard.
How fast your website loads has a direct effect on your business. Google research published in 2017 found that 53% of mobile site visitors leave a page that takes longer than three seconds to load. For a small business, a slow page costs customers.
Speed also plays a part in search. Google's page experience documentation says Core Web Vitals are used by its ranking systems, though relevance comes first: Google still shows the most relevant page even when its page experience is poor. When several pages are equally helpful, a fast one can have the edge.
Speed also affects sales. In a study Google commissioned from Deloitte and 55, published in 2020, making a mobile site just 0.1 seconds faster raised conversions by 8.4% for retail sites and 10.1% for travel sites.
Several things affect how fast your site loads. Images are often the biggest win: use modern formats like WebP, compress your images, and use lazy loading, and page size can drop a lot. Cutting the number of HTTP requests, for example by combining CSS and JS files, also helps.
Your hosting provider matters more than most people realize. Shared hosting is affordable, but it often slows down during peak traffic. If your site matters to your business, a VPS or managed hosting plan is usually worth the upgrade.
A Content Delivery Network (CDN) serves your content from servers closer to your visitors, which can cut load times noticeably. This matters most if your business serves customers in different regions.
At Amity Website Design, we build every website with performance in mind: optimized images, clean code, proper caching, and CDN integration, so your site loads quickly on any device.
Ready to talk about performance?
See how we deliver website maintenance on Martha's Vineyard, then reach out when you're ready.
