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Picking a platform is one of the bigger decisions you'll make for your website. The three most popular options are WordPress, Wix and Squarespace, and each has its own strengths and weaknesses. Here's how they compare.
WordPress runs about 40% of all websites on the internet, according to W3Techs (October 2026), which makes it by far the most popular content management system. Thousands of themes and plugins let you customize almost anything. For businesses that need full control over their website, WordPress is the clear winner.
Wix is a drag-and-drop website builder designed to be easy to use. It suits small businesses or individuals who want a simple website without writing code. Its limits start to show as your business grows and you need more advanced features.
Squarespace is known for its polished, designer-quality templates. It's a good choice for creative professionals, photographers, and small businesses that care most about looks. Like Wix, it has limits on functionality and on how far it can grow with you.
WordPress has a significant advantage for SEO. With plugins like Yoast SEO, you control every part of your site's optimization. Wix and Squarespace have improved their SEO tools, but they still don't give you the same depth of control.
For e-commerce, WordPress with WooCommerce is the most flexible and scales the furthest. Squarespace has built-in e-commerce features that work well for small shops. Wix also sells online, but with more limits on product management and payment options.
Cost matters too. WordPress itself is free, but you pay for hosting, a domain, and possibly premium themes and plugins. Wix and Squarespace include hosting in their monthly subscription, which keeps budgeting simple but may cost more in the long run.
At Amity Website Design, most new sites we build today are custom-coded. We still build WordPress sites when they fit the project, and we support and maintain existing WordPress sites. We're happy to talk through which option fits your needs. Contact us for a free consultation.
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